Author: Ich

Blue Ocean Strategy Canvas

Define relevant competing factors and discuss to what degree the company and its competitors satisfy these factors
Collect your findings and attach them to your coordinate system
Discuss the value curves of the company and its competitors

Fig. 1: Example for Strategy Canvas

Remark:
Besides defining the company’s status quo, this template can also be used to create a new innovation value curve. The Four Action Framework can be used as a supportive tool for that (see Fig. 2).

Further information can be found at www.blueoceanstrategy.com/tools/

Fig. 2: Blue Ocean Four Action Framework

Scoring

Factors of competition

# Strategy Canvas

GUIDELINE &

WORKSHEET

Programme co-funded by European Union funds (ERDF)

This work by the DIGITRANS project is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/